Joana is mainly driven by the pursuit of simple design solutions for complex problems, with a layer of pixel perfect visual delight.
While in school, Joana soon realised that it was in digital technologies that she would like to focus her projects. Her first job was in 2007 in a small web startup, doing web design and learning to develop small front-end projects. Then she spent 5 years in a digital agency and 2 years in a large format multitouch project company. Since 2015 she has dedicated herself to product design, with a focus on user experience and design systems.
Communication Design from the School of Fine Arts in Lisbon
Loves everything DIY related, mainly woodwork and home repairs
Likes to fall asleep to true crime tv shows